Three pillars carry the whole story. Everything after this is the proof.
Annual Instagram reach nearly doubled. Over the full run: impressions, reached, video views, comments.
On screen Instagram shows a dip, but that's the platform deleting fake accounts while real humans followed. Cleaner list, more real people.
A perfect 5.0 across reviews, #1 in the map pack for the money terms, and of those reviews earned under Storm.
The years tell a clean three-act story on Instagram, with the other channels riding alongside.
Storm takes over; posting jumps from ~4/mo to 40–60/mo and the reach base gets built. Engagement rate is healthy at 3.28%. Meanwhile Instagram scrubs fakes hard, so followers fall as bots wash out. The laying-the-track year.
Reach explodes +50% and the pivotal win lands: real followers turn positive for the first time (+167). The audience stabilizes and grows. Engagement rate softens, the honest tradeoff of scaling reach. The year it worked.
Already 86K reach in half a year, on pace to beat 2025. But engagement rate keeps softening and a May bot purge dinged followers again. Momentum is real; engagement quality is the watch-item.
Month-end follower count. The dips are fake-account purges, not real audience loss.
Monthly totals.
The years give the arc; the quarters reveal how it actually works.
Unique accounts reached each quarter (2026 Q3 = 10 days only).
Engagement per view, by quarter — the clearest upward trend in the dataset.
This is where the chart becomes a story: a low, a turn, and a new normal she's still standing on.
Instagram runs its biggest purge of the run, −390 in one month. Her count bottoms at 9,064, the lowest it would ever get. On paper, it looks like the wheels are coming off.
Right at the bottom it breaks the other way: +385, then +262. And January 2025 becomes her single biggest month ever, 34,215 impressions, 20,610 reached. The moment the fakes finished washing out, the real reach took off.
She doesn't fall back. Monthly impressions settle into a 30K–34K band, roughly double her 2024 baseline. Her second-best reach month of all time is June 2026 (19,924), the most recent full month. The engine is still near its peak.
Her highest-engagement month of the run: 803 engagements, 276 comments. Proof that when a piece connects, the audience is very much still there and talking.
The only two real dents in the follower line are Nov 2024 (−390) and May 2026 (−231), both fake-account sweeps. Every other month, the real line holds or climbs. The losses have a name, and it isn't her audience.
Unique accounts reached each month, Feb 2024 → Jul 2026.
Every other section needed careful framing. This one doesn't.
reviews, every single one 5 stars. Not a rounded 4.9, a literal, unbroken 5.0.
of her reviews were earned during the relationship, roughly one new 5-star review every month for 29 months. She came in with 12; she's at 45.
reply rate. Google rewards owner engagement, and clients see a business that shows up.
Cumulative 5-star reviews. The marker shows Storm's start.
Local map-pack rank for the terms people type when they're ready to buy.
A report shouldn't end on a number, it should end on a plan. Every play is earned by a fact above, ranked by leverage.
Her map pack is #1; her website is stuck at #4–6, on keywords with 60,500 and 2,900 monthly searches. The demand is massive and she's already trusted; the site just isn't catching the organic half of it.
Engagement rate climbed to 7.5% and followers tripled, with a clear inflection in early 2026, while posting fell to 22 posts YTD (from 66 last year). The one channel with momentum is getting the least fuel. And lock the handle: @hairbyjessielu_.
Reach doubled, the eyeballs are there. The job now isn't more reach, it's harvesting it: booking CTAs, saves, DM prompts. This is also the honest answer to the engagement-rate dip, turn reach into consult requests.
She earns ~1 review/month at a perfect 5.0, so systematize the ask after every install to reach 2–3/month. And since she's #1 within her core but fades ~2.5 miles out, aim location-tagged content at the outer neighborhoods to widen the circle.
One handle everywhere (Instagram @hairbyjessielu, TikTok @jessicasibiglia, match them), one consistent business name, and clean up stale third-party listings showing the old address. Small effort; it makes every channel feed the same brand.